Brand Identity

Opal Records

Summary

01

Project Overview

This project explores a conceptual brand identity for Opal Records, a fictional music recording studio. The visuals include album artwork, social media mockups, and a custom media player interface.

02

Concept Development

The design concept for Opal Records draws heavily from hip hop and Black culture, taking cues from iconic labels like Shady Records and Top Dawg Entertainment. The goal was to reflect the vibrancy, resilience, and creativity rooted in these communities.

03

Key Visuals

This section showcases the completed visual assets created for Opal Records, including album artwork, social media mockups, and a custom media player design that reflect the brand’s bold, culturally rooted identity.

Project Overview

This project explores a conceptual brand identity for Opal Records, a fictional music recording studio. The visuals include album artwork, social media mockups, and a custom media player interface.

01

Develop Core Concepts

Create a cohesive visual language for Opal Records that reflects the spirit of hip hop culture and the professionalism of a rising music label.

02

establish a distinct brand identity

Our collaboration with renowned photographers and versatile videographers immortalize your precious memories.

03

Key Visuals Exploration

This section showcases the finished visual elements developed for Opal Records, including logos, album and deluxe artwork, a social media mockup, and branded media player.

Concept Development

The design concept for Opal Records draws heavily from hip hop and Black culture, taking cues from iconic labels like G-Unit and Top Dawg Entertainment. The goal was to reflect the vibrancy, resilience, and creativity rooted in these communities.

OPAL RECORDS

A Hip-Hop & RnB Recording Label

The name Opal Records was inspired by the way an opal gemstone, when held up to the light, reveals a spectrum of vibrant colours. This reflects the label’s core mission: to uplift and amplify the diverse voices of artists of colour. Like the gemstone, the label aspires to shine light on unique talent and provide a powerful platform for creative expression.

KINFOLK

Musical Protégé

Kinfolk is a conceptual artist developed specifically for this project, embodying the kind of talent and message Opal Records strives to represent. The name Kinfolk was chosen to evoke a sense of unity, shared culture, and deep-rooted connection. It symbolizes inclusivity—not limited by race or background—but grounded in the belief that music can create family. Anyone who resonates with that ethos is considered kin.

TARGET AUDIENCE

Focus Area

The core audience includes established artists, primarily from urban and culturally diverse backgrounds who are looking for raw storytelling found in Black and urban music communities.

LOGOS

OPAL Records

  • Incorporating a record within the negative space of the “OR” in the logo.

KINFOLK

  • Four hands coming together from each direction (North, East, West, South) symbolizing unity.

INFLUENCE

Record label inspiration

G-Unit, Top Dawg Entertainment, G.O.O.D Music, Dreamville

Artist Inspiration

Outkast, Kendrick Lamar, 2 Chainz, Lauryn Hill, Jeezy

VISION & INTENT

Goals

  • 2 Album Covers
  • A Social Media Mockup
  • A Media Player

Key Visuals

This section showcases the finished visual elements developed for Opal Records, including logos, album and deluxe artwork, a social media mockup, and branded media player.

Album cover for Kinfolk’s “Run Da Jewelz 2” featuring a dark-skinned woman smiling as she looks 45 degrees to the right. She wears large, shiny jewellery that reflects light. The Kinfolk and Opal Records logos are positioned in the bottom left corner, while a parental advisory label sits in the bottom right.
Deluxe album cover for “Run Da Jewelz 2” featuring a dark-skinned woman staring directly ahead against a black background. She wears large, shiny jewellery, including a reflective eye piece. The Kinfolk and Opal Records logos appear in the bottom left corner, with a parental advisory label on the bottom right.

Opal Records Brand Mark

With a clean typographic approach, the initials “OR” are used boldly, featuring a vinyl record hidden in the negative space to represent the label’s foundational tie to sound and rhythm.


The design draws inspiration from the opal gemstone— known for its ability to refract multiple colours, symbolizing diversity, creativity, and the power of artistic expression.

The Opal Records logo, featuring the letters “O” and “R” with the “O” formed from negative space and divided into four segments by a thin line, sits atop a black and white concert image captured from the crowd’s perspective.
Instagram social media post from user Kinfolk_OR showing a close-up of a dark-skinned man wearing gold jewelry, featuring a pendant shaped like the continent of Africa. The post has 12,453 views and the caption reads: “New Album dropping soon!!! #RunDaJewelz

Social Media Mockup

This image was selected to reflect the core values and identity of Opal Records — a label rooted in Black culture, unity, and authenticity.

The deep, rich skin tone of the subject celebrates melanin and representation, while the gold Africa pendant symbolizes pride in heritage and global connection.

Media Player Mockup

The media player mockup for the track Opal Office features an image of the White House partially obstructed by a yellow police line — a deliberate choice to reflect themes of duality of representation.

Specifically questioning who holds the mic, who gets silenced, and how music can serve as both resistance and reclamation.

A media player mockup displaying standard controls and track information. The song playing is titled “Opal Office,” featuring Barack O’Beezy Obama, from the album “Run Da Jewelz 2.” The album artwork shows the White House in the background with police yellow caution tape stretched across the foreground.

Connect

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Cost of Being